Dessert franchises continue to enjoy widespread popularity and patronage in the US. Despite a slight post-pandemic dip in sales, the industry as a whole has largely bounced back and looks forward to increased revenue over the next five years. Ice cream, cookies, cake–Americans simply can’t get enough of their favorite sweet treats.
Below, we’ll take a look at 10 popular dessert franchises to keep an eye on. If you’re ready to learn about the best dessert franchises and how you can get started making your own sweet success, keep reading!
The Best Dessert Franchises: A Brief Glimpse
Crumbl Cookie
The decadent and fully-loaded offerings at Crumbl cookies have taken the nation by storm. Guests continually marvel at the variety and extravagance of the cookies that Crumbl has available, but critics’ eyes tend to pop at the calorie count; these cookies are absolutely loaded with sugar, with the average Crumbl cookie coming in at a whopping 720 calories.
If you’re not deterred by health concerns, investment in a Crumbl franchise will run you between $460,166 – $1,266,333.
Marble Slab
The famous open-kitchen ice cream parlor Marble Slab has been serving up freshly prepared ice cream to guests for over 40 years. Their unique approach to ice cream preparation has delighted countless guests since their inception, but ice cream and ice cream alone is the name of the game at Marble Slab. People love this cold treat, though seasonal dips in interest can create tension within your bottom line.
Traditional, non-traditional, satellite and co-branding opportunities are available for interested investors, ranging between $105,350 – $512,135.
Great American Cookies
As a sort of sister company to Marble Slab, Great American Cookies has been in the game for slightly longer and boasts an impressive history of cookie sales. Co-branding opportunities are available with Marble Slab, allowing you to operate both a popular cookie bakery and ice creamery simultaneously. However, antiquated branding and a product line marketed primarily toward a younger demographic can potentially hamper sales.
You can get started for between $282,500 and $512,135.
Cinnabon
A familiar shopping mall favorite, Cinnabon continues to crank out their warm, gooey cinnamon buns and associated treats. While the novelty of an oversized, overly sweetened cinnamon bun can wear off, they remain a favorite for many. Like Crumbl, their treats are rich enough that one is usually plenty for most guests.
Investment in a non-co-branded Cinnabon will run you approximately $254,750 – $674,400.
Cold Stone Creamery
Cold Stone’s commitment to customization is an innovative move that has influenced the entire ice cream industry. Since 1988, they’ve been creating unique flavor experiences. However, their focus on only ice cream can be limiting depending on regional demand and climate.
Investment ranges between $57,200 – $627,775.
Dunkin’
After rebranding from Dunkin’ Donuts, this franchise remains a staple in gas stations and airport terminals. Their products may not stand out for quality, but availability and brand awareness are key drivers of their continued success.
Investment in a standard Dunkin’ location ranges from $526,900 – $1,809,500, plus real estate costs.
Nothing Bundt Cakes
Their premium bundt cakes are crafted with care and nostalgic flavor, though bundt cakes are not as mainstream as other desserts. Limited menu diversity may give some investors pause.
Initial investment ranges from $551,300 to $978,210.
Krispy Kreme
Krispy Kreme’s famous “hot sign” draws in fans across the US. Their menu is simple and focused, which can be both a strength and limitation. Complex equipment and high startup costs may deter some franchisees.
Typical investment is between $622,500 and $4,330,000.
Insomnia Cookies
Focused on late-night cravings, Insomnia Cookies dominates their niche. Their broad selection offers variety, but their late-night-only appeal can limit daytime sales opportunities.
Initial investment ranges from $65,600 – $111,400.
Le Macaron
Le Macaron offers a diverse menu of French-inspired treats including macarons, gelato, chocolates, coffee, and more. Their multi-format options (kiosks, trucks, cafés) and central-kitchen model make them a flexible and efficient franchise opportunity. Since 2012, they’ve continued to grow and delight American dessert lovers.
Investment ranges between $91,730 to $454,000 (per its 2025 FDD).
Get Into The Dessert Franchise Game With Le Macaron
To learn more about the exciting franchise opportunity that awaits you at Le Macaron and what makes them one of the best dessert franchises, head over to their website. When you’re ready, submit an inquiry form to get started. They can’t wait to hear from you!
