Le Macaron, a leading French pastries and macaron franchiser in the United States, has announced the upcoming openings of three new locations this spring in Traverse City as well as in Maryland and Florida., with an additional eight to 10 locations planned by the end of summer.
By Jim Stickford – April 4, 2023 – Original Article
Le Macaron, a franchise that specializes in French pasteries, is opening up a store in Traverse City. // Photo courtesy of La Macaron
Le Macaron, a leading French pastries and macaron franchiser in the United States, has announced the upcoming openings of three new locations this spring in Traverse City as well as in Maryland and Florida., with an additional eight to 10 locations planned by the end of summer.
The French pastry-selling franchise is enjoying steady expansion as successful franchisees open multiple locations, and new owners hold openings for shops, kiosks in malls, or food trucks.
“We are thrilled with our accelerated growth, and we are fortunate to have inquiries from interested franchisees all over the country,” says Le Macaron spokesperson Greg Guillem. “At our current pace, we are on track to have up to 20 new locations within the next year.”
The upcoming grand opening scheduled for mid-May in Traverse City at 332 Front St. is the second location for owner Bobbi Jo Blanton, who also owns a Le Macaron store with her husband, William, in Grand Rapids. Blanton is scouting for a third location to open in the future.
“It’s extremely rewarding to bring the taste of authentic macarons to these communities,” says Blanton.
“What sets Le Macaron apart from competitors is that we are a best-in-class brand with authentic macarons prepared fresh daily by our French pastry chefs,” says Guillem. “We have more than 20 delicious flavors as well as seasonal flavors to delight customers of all ages, including those who are looking for a Parisian café experience.”
Le Macaron provides customers a menu featuring freshly prepared macarons, pastries, gelato, coffee, gourmet chocolates, cakes, éclairs, European style beverages and more. Macarons are also available in seasonal flavors to commemorate holidays and special occasions, and the company has a thriving catering and corporate gifting business year-around.
For more information about the Le Macaron French pastries franchise opportunity please visit lemacaronfranchise.com.
