Cupcakes seem like a worthy addition to many celebrations, with their petite towers of frosting and toppings attracting hungry sweet tooths on sight. While this sweet treat may be a welcome sugar rush to some, current trends in the world of desserts tell a different story: cupcakes are too much! The truth is, they’re messy, loaded with sugar, and often look much more exciting than they taste. At some point, too much of a good thing is too much. Wouldn’t you prefer something a bit more subtle?
With these shifting public tastes in mind, opening a cupcake shop seems perilous; but for industrious entrepreneurs with a determination to offer sweet treats to their guests, an alternative opportunity is waiting in the wings. With Le Macaron’s top-tier resources and support, you’ll be able to offer a delightful selection of treats to your community that serve as enticing alternatives to standard dessert fare. After an initial investment that’s competitive with other cupcake franchise costs, you’ll be on your way to cornering the sweets market in your area and making your franchise dreams come true in no time.
A Sophisticated Alternative To Opening A Cupcake Shop
Some crucial differences between cupcakes and macarons will greatly impact how your business operates throughout the year. Beyond just their superficial differences, choosing to franchise with Le Macaron rather than opening a cupcake shop by yourself will result in a vastly different experience for you as an operator.
For starters, the calorie difference is considerable: your average cupcake has about 300 calories, compared with our macarons, which hover around 80 calories per serving. That’s nearly 4x more calories per cupcake, and most of it is in the frosting. If that alone doesn’t convince you, keep reading to learn more about how franchising with us instead of opening a cupcake shop is a more strategic investment of your capital.
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Just Sweet Enough
Cupcake franchise opportunities seem enticing, considering that people across the globe overwhelmingly enjoy sweets. However, with today’s health-conscious consumers seeking less guilt-inducing sweet treats to snack on, demand for cupcakes has fallen off since the early 2010s (heyday). Opening a cupcake shop, rather than franchising with an established French bakery that offers a plethora of items for dessert lovers of all persuasions, just doesn’t make sense anymore. Our aforementioned low-calorie and gluten-free macarons are a strong attraction, but our various pastries and candies are also powerful pleasures for every palette.
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The Year-Round Pastry
There’s no doubt that opening a cupcake shop will ensure that you have seasonal sales, but what about the rest of the year? While cupcakes may be a hot ticket item during the holidays, macarons and other baked goods are a more subtle dessert experience that can be enjoyed year-round. This translates to a steady interest in your products and sales for you throughout the year, without having to worry about generating a considerable portion of your annual revenue during a single quarter.
Our impressive selection of modern takes on French classics, as well as our irresistible collection of chocolates, cakes, other gourmet candies, and gelato sets us apart in the market. Franchising with us gives you the ability to serve items that cater to different audiences, tastes, and occasions.
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Operations And Support
Choosing to open a cupcake shop carries with it a considerable amount of responsibility, especially if you’re in charge of making the cupcakes yourself. Other cupcake franchise opportunities put the demand on you to not only carefully craft each individual cake, but to also split your time marketing, administrating, and managing your store.
Franchising with us means taking the guesswork out of stocking your patisserie stand so that you can focus on making it sing. Lovingly assembled at our state-of-the-art kitchen and shipped directly to your store, we make sure that you stay stocked with the highest quality products. When it comes to support, our services are unparalleled; from startup assistance to day-to-day needs, we’re with you every step of the way. Hear what other franchisees have to say about their wonderful experiences working with us!
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Cupcake Startup Costs
While the low projected startup costs of opening a cupcake shop may seem enticing, pigeonholing yourself by offering essentially one product is shortsighted. By making a larger initial investment in a well-established French bakery franchise, you can guard yourself against stagnant sales and diminishing public interest. Offering a bevy of treats–many of which are healthier alternatives to other more indulgent offerings–gives you a leg up over your competition and lets you attract audiences that they neglect. Put simply, an initially low cupcake franchise cost could very well lose you money in the long run.
Sweet Success: The Winning Franchise Formula for Opening a Cupcake Shop
With our unrivaled products, year-round versatility, incredible support team, ample resources, and admirable startup costs, it’s clear why franchising with Le Macaron is superior to opening a cupcake shop. Franchising with us means giving guests something more for their money, and that experience will keep them coming back for more. No matter what the occasion, our French bakery can meet the demand.
Take the next step on your journey toward franchise ownership; head over to our website and fill out a contact form for mutual evaluation!!
