Le Macaron vs. Woops!: Which Macaron Franchise is Best?

Date: January 17, 2019
Author: Le Macaron Franchise

Does Woops! Franchise?

Woops! is a cookie franchise that has been in business since 2012. This newcomer to the bakery franchise industry has expanded quickly – there are currently more than 40 Woops! macaron kiosks or cafes nationwide. The brand has received recent recognition for its product and franchise model, but Le Macaron, the original French bakery franchise, has ruled this industry niche for more than a decade.

Le Macaron vs. Woops!

Woops vs. Le Macaron product diversity comparison

What is Woops!?

Woops! is a bakery franchise that offers customers 15+ macaron flavors, boxed sweets designed for events and gifts, and various other sweet treats. The business began in New York City – very far from the macaron’s French roots – and now offers franchise locations around the USA.

Woops! Franchise Info

While Woops! has developed an aesthetically pleasing concept and attracted a younger crowd via social media and Instagram, the brand as a whole doesn’t hold up well to the traditional concept of French macarons. The products offered by Woops franchise are also notoriously expensive, with some gift boxes costing upwards of $300. Countless Yelp! reviews discuss “horrible experience[s]” at Woops! – bad tasting products, flies on the cookies, and poor customer services. It seems as though the fun, bright image on the Woops! Instagram is not very reflective of the true product. As your product is your number one selling point as a bakery Franchise Owner, entrepreneurs looking for success would do best with another option.

Looking to Open a Woops Franchise, but disappointed by their poor product offering?

Don’t be! If your dream is to open a macaron kiosk, you still can. Founded by a French mother and daughter duo, Rosalie Guillem and Audrey Saba, Le Macaron stays true to its French origins by offering delicious, consistent macarons and French pastries baked by the one and only French Pastry Chef Didier Saba. Customers go wild for his sweet creations and are always pleased with the Le Macaron quality.

Rosalie Guillem and Audrey Saba

At Le Macaron, customers can expect their macaron experience as a “a mouthful of heaven…First bite is a surprise. Second bite is the flavor. Third bite is the pleasure.” We are proud of our French delicacies and we have found expansive success within the past ten years – Le Macaron now has over 50 locations. Entrepreneurs will be impressed with our numbers as well – our AUV is a healthy, annual $440,857. Contact us today to learn how to get started.


The bakery café segment is growing more than twice as fast as all other food segments and we’ve also seen strong gains in the gluten-free, preservative free and low-calorie consumption segment which are expected to grow 9.3% over the coming 8 years. When you introduce a Le Macaron French Pastries into your market you’ll not only own the most innovative specialty retail concept of its kind, you’ll also tap into a high growth market with tremendous revenue potential.

As you go through the education process, you’ll have the opportunity to speak with our Development Manager and look through our Franchise Disclosure Document (FDD). As you learn more about the economics, you’ll be able to build a business plan and performance forecast.

In the meantime, here’s a sneak peek of our unit economics.

*As disclosed in our Item 19 of Le Macaron French Pastries Development, LLC’s 2020 Franchise Disclosure Document. This figure reflects the average for the top quartile of 7 locations in the system, including 3 affiliate-owned and 4 franchise-owned locations. The results for new locations may differ from the represented performance. There is no assurance that you will sell as much.


Average Annual
Gross Revenues


Franchise Units Open


Additional Franchise
Units in Development

Discover Le Macaron French Pastries

Franchising gives us the edge for a win-win especially when you’re equipped with the tools, resources and a passionate network of Le Macaron French Pastries franchise owners. Le Macaron French Pastries sees the time as now to leverage our unique niche opportunity with one of the most lucrative franchises.


Truly Unique

From our authentically French recipes and premium French ingredients, all the way to the little details in design of our traditional pastry shop’s and mobile kiosk, our French bakery franchise model is a fresh breath of air in every new market it opens in.


Deliciously Simple

We handle all baking and preparation in our Le Macaron French Pastries Confectionary kitchens. By delivering all pastries fresh to each location, we effectively eliminate on-site production, making the operational aspect of running a Le Macaron French Pastries franchise that much easier and one of the cheapest restaurant franchises!

Owner in front of storefront

Freedom In Flexibility

While we are relentless in our focus on earning high levels of economic achievement in every Le Macaron location, we believe that time is just as important as a commodity. Building a business that allows you new levels of freedom and flexibility is something all our Franchise Owners value.

Display case

Beautiful Scalabilty

We offer traditional pastry shops, mobile kiosks, and food trucks to ensure there is a version of Le Macaron French Pastries for everyone! By combining and utilizing multiple models, there is an amazing opportunity for Franchise Owners to have numerous options to expand and scale their business and take advantage of cross-marketing and multiple revenue streams.


We offer traditional pastry shops, mobile kiosks, and food trucks to ensure there is a version of Le Macaron French Pastries for everyone! By combining and utilizing multiple models, there is an amazing opportunity for Franchise Owners to have numerous options to expand and scale their business, take advantage of cross-marketing and multiple revenue streams.

Pastry shop interior

Traditional Pastry Shop or Permanent Kiosk

Elegant and modern with authentic and indulgent French experience. With no onsite bakery, the build out costs are minimal. Invest with just $164,180 to $403,560.

Macaron display case

Mobile Kiosk

Designed to go where your customers are quickly scale into multiple events and venues, low investment between $84,730 to $124,060.

Le Macaron food truck

Food Truck

Designed to move to any location, quickly move to multiple events and venues. Invest between $112,530 to $146,560.

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